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Your information

Your email address (the one submitted for the PCAN grant application) * Company/organization name : * Company/organization trade name : What is your company website? * What is the main objective of your company and your mission? * What sets you apart as a company? *

Address registered with the CRA (Canada Revenue Agency)

Address * Address Line 2 *

City *

Province *

Postal Code *

You can find this address in your My Business Account or on any CRA correspondence.

More information about your business

Please respond to the best of your ability!

What are 2 strong points of your company? * What are 2 to 3 weaknesses of your company? * What are 2 opportunities for your business in the future? * What are 2 potential threats that you see in the short term? * What are 2 market trends you see in your industry? * Who are 2 of your main competitors? * What technologies are you currently using to run your business? List the platforms you use, as much as you can * What are 3-5 technologies you would consider purchasing next year if you had the funds? Please list the technology and the problem it solves. *You can also cite a current technology you use if you would like to integrate it further. *

Internal staff

Please respond to the best of your ability!

How many people make up your team? Internally, subcontractors and collaborators. * Is your team able to collaborate easily, both on-site and off-site? How do you think you can improve communication and collaboration? * How do you track team and individual productivity? *

Company Procedures

Please respond to the best of your ability!

How are your clients' projects managed? * Do you have an internal knowledge base organized to facilitate recurring questions and issues? * How do you and your staff track progress toward achieving goals? * How do you track progress toward achieving goals? * Are there any extremely repetitive tasks that you think you can optimize? * Do you think you can integrate automation into your business to facilitate your projects? If yes, how ? If not why ? *

Digital presence and marketing

Please respond to the best of your ability!

Do you have a website? If so, do you know if he needs attention? If not, what stopped you from posting yourself online? * Do you have a social media strategy? If so, what does it look like?* Are any of the following social networks being ignored in your strategy? Facebook, Twitter, Instagram, Linkedin, TikTok. If yes, why?* How do you manage your digital content strategy?* What is your search engine optimization plan for regular and local SEO?* Do you advertise online via Google ads, Facebook ads, Bing ads, TikTok ads and others? If so why ? If not, what's stopping you from doing so?* Does your company have sales representatives or are you considering hiring them? If so, do you have an organized sales process to help automate and facilitate the sales process?* Are you present in the e-commerce market? If so, do you also sell on places like amazon, wayfair, ebay, etc. If you sell online, does your e-commerce platform need updating and are you well organized when it comes to order automation? If you're not selling online, what's stopping you from doing so? (e.g. service businesses generally cannot sell online)*

Information and data

Please respond to the best of your ability!

How do you track, store and analyze your online presence/website data to calculate the ROI of your online advertising? * How do you track, store and analyze data from your sales process?* How do you track, store and analyze data related to your business process?* Have you implemented a way to measure your key performance indicators? If yes, in what way?* Are there data metrics and reports you would like to have that you don't currently have access to?*

Information Technology Infrastructure and Security

Please respond to the best of your ability!

Are your computers updated to a recent version of IOS or Windows? * Is antivirus software installed on all computers?* Do you train your employees to recognize phishing attacks or other scams sent via email or other messaging platforms in an attempt to obtain protected or private information?* Have you had someone review your website(s) or online platforms to ensure they are secure with the latest updates to address known security gaps? security.*

Key partners

Please respond to the best of your ability!

Which partners contribute most significantly to the success of your business model (e.g. suppliers, distributors, business networks, investors)? What resources do they provide? What do you offer them in return?

Key activities

Please respond to the best of your ability!

What are the main tasks (e.g. R&D, production, platform management) necessary to realize your business model? In what order of priority should they be carried out?

Key resources

Please respond to the best of your ability!

What are the resources (e.g. natural, intellectual, human, material, economic) necessary for the execution of key activities? Are forms of financing (e.g. loans, grants, crowdfunding) available? necessary for your activities?

Value proposition

Please respond to the best of your ability!

What are your products or services? What characteristics of your products/services generate value? In How do they alleviate the frustrations/suffering of your customers (pain relievers)? How do they respond to the needs/expectations of your customers? How do your products/services differ from what is offered on the market? Currently ?

Customer relations

Please respond to the best of your ability!

What are the strategies to reach, retain and increase your customer base?

Customer segments

Please respond to the best of your ability!

What are the most important customer segments? What is their profile ? What are their needs/expectations? What are their problems/frustrations?

Canals

Please respond to the best of your ability!

Through what channels are the products or services distributed? Through which communication channels are customers reached?

Users and beneficiaries

Please respond to the best of your ability!

Beyond customers, are there other users of your products/services? (e.g. the parent buys a toy, but the child uses it). How does this impact your business model? Beyond users, are there beneficiaries of the company's activities? (e.g. socio-professional integration, integration of disabled people).

Income

Please respond to the best of your ability!

What are the most important budget items (expenses) in your business model? ? What are the company's approximate annual expenses?

Cost structure

Please respond to the best of your ability!

How is the company's revenue generated? What are your approximate annual income? What recurring sources of funding (e.g. salary subsidies for governments) do you have access?